Data management and query analysis are important criteria for interacting with embedded data. ITTIA DB SQL offers embedded developers two independent methodologies for managing and running queries: SQL and direct low-level access. Benefits include performance tuning, speedy query execution, code simplicity, and reduced overhead when detouring around SQL. These rich APIs provide flexibility for embedded developers. There are situations where SQL optimization identifies the best query plan, on other occasions ITTIA DB table cursors will pave the road for rapidly cruising through Big Embedded Data.