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ITTIA Expands Distribution to United Kingdom and Welcomes Direct Insight

March 23, 2023 — Bellevue, WA — Today, ITTIA™, a global leading provider of secure high-performance time series data management software for embedded systems announced an expansion in the United Kingdom and appoint Direct Insight as a local distributor.

Direct Insight has extensive experience in embedded IoT computing and is an authorized ITTIA DB distributor for serving customers in the United Kingdom. They are going to provide onsite technical and design assistance for customers building embedded IoT computing systems for which secure time series data management and database performance are critical.

“We are sure that Direct Insight will bring the benefits of our high-performance edge computing technology to an audience that needs its capabilities. We need to be able to place our trust in the intelligence and reliability of intelligent systems but can only do this if they manage and store important data efficiently. This requires secure and intelligent database products, which Direct Insight’s customers now have access to.”, Said Sasan Montaseri, ITTIA President and Founder.

“ITTIA’s safe and secure embedded database products are a perfect match for RTOS platforms, as well as for customers processing, sensing, and storing time-sensitive data. More and more, applications in demanding sectors such as medical devices, robotics and automation, industrial vehicles, and mass transportation require proven, rugged software products that reduce development and certification time. We are convinced that our partnership with ITTIA will be welcomed by our customers.”, Said David Pashley, Direct Insight General Manager.

About ITTIA

ITTIA provides a secure time-series data management platform for building real-time IoT applications. ITTIA DB enables manufacturers and software architects to collect, process, and secure data on the edge. ITTIA DB is known for empowering manufacturers to embed reliability, scalability, and performance into modern data-driven device software. Its simplicity, ease of use, and security offer developers the peace of mind to build innovative devices. ITTIA DB is designed to be suitable for mission-critical application development and deployment, at a significantly reasonable cost. ITTIA SDL is conformant to the principles of IEC/ISO 62443. For more information visit www.ittia.com.

About Direct Insight

The increasing complexity of electronics hardware and software has the potential to increase project timescales, yet at the same time most development teams are faced with ever more demanding time-to-market pressures. Founded in 1992, UK value-added reseller, Direct Insight has helped hundreds of development teams to upgrade to the latest SoC, FPGA and OS technology by choosing the right off-the-shelf hardware, software and tools, by providing the required support and services to fill the gaps, and by allowing customer development teams to focus on their differentiating core skills to deliver excellent products. Key partners include: OS supplier, QNX; Ka-Ro Electronics, the German designer and manufacturer of embedded modules; US relational database leader, ITTIA; and Taiwanese single board computer maker, DFI.