In the rapidly evolving automotive industry, data has become the new fuel powering innovation and progress. From engine performance to driver behavior, sensors capture a constant stream of information that holds the key to unlocking a new era of automotive innovation. However, effectively managing this data presents a significant challenge. Traditional database solutions struggle with the real-time demands and resource constraints inherent in embedded systems. The sheer volume of data is staggering. A single autonomous vehicle can generate gigabytes per second, with estimates reaching terabytes per hour for highly advanced systems. This data paints a detailed picture of the car's environment, driver behavior, and internal systems. While valuable, it becomes a burden if not handled efficiently. ITTIA DB offers a powerful solution, specifically designed to address the unique needs of the automotive industry device data processing, analytics and management.